The Fortuna
Incubator
Your vision. Our network. A shared path forward.
Your idea. A team behind it.
Fortuna’s incubator gives emerging developers and founders access to development, marketing, legal and financial support, together with our members, board and wider network.
We use a repeatable approach to help projects build their product, prepare their documentation and address future risks. The work is tailored to the business and its existing team.
A consistent playbook
Project structure, development, documentation, marketing and launch planning follow a repeatable process.
A project-specific plan
Each idea is assessed individually. The team, timeline, costs and terms are shaped around what the project needs.
Keep the vision.
Add the expertise.
Your existing team joins the project team. Fortuna helps assemble the development, marketing, legal, finance and leadership support around it.
From day one of the agreed programme, the founder leads as CVO — Chief Visionary Officer — and starts receiving a salary from the project’s own treasury.
Founder token allocation
The founder retains 10% of the project’s token supply.
Fortuna project team
Allocated to build the board and team supporting the project.
One member purchase.
One treasury match.
For every project token a member purchases in the angel stage, Fortuna Treasury will purchase one matching project token, paying in FUT.
ILLUSTRATIVE EXAMPLE · PROJECT X / PJX
Members receive the project’s token.
If the project is Project X, the member receives PJX tokens. Fortuna Treasury holds the project tokens it purchases through the matching mechanism.
PJX is an explanatory example, not a project currently in the directory. A FUT payment is not automatically equivalent to cash available for operating expenses.
Fund the work
that gets you there.
The proposed discounted pre-IEO allocates 24% of the project’s token supply and targets US$2 million equivalent to fund the project’s setup and operations.
- Legal & documentation
- Legal work, project agreements and the whitepaper.
- Development
- Token creation, smart contracts, CTO and product development.
- Financial management
- CFO, budgeting, spending oversight and reporting.
- Working capital
- Founder salary, team costs and day-to-day operations.
- Launch preparation
- Branding, marketing and other agreed project costs.
The CFO manages the budget and distributes project funds to their approved uses. The detailed cost allocations are prepared for each project.
This is a target, not funding already raised. Accepted currencies, FUT valuation, fees, funding thresholds and whether matching purchases count toward the target are defined in the project’s offer terms.
A clear token structure.
The proposed framework reserves tokens for the founder, the project team, the funding rounds, branding and liquidity.
Build with a plan.
Know where the funds go.
The project team turns the founder’s vision into a delivery plan. The CFO oversees spending while the technical, legal and marketing teams coordinate their work.
Agree scope and responsibilities
Set deliverables, budgets, founder pay and the responsibilities of the combined project team.
Create the token and whitepaper
Prepare the project token, smart contracts, full whitepaper and project-specific legal documentation.
Review progress and risks
Track milestones, consider technical and commercial risks and adjust the delivery plan when needed.
Prepare for launch
Coordinate branding, member engagement and the requirements for the proposed IEO.
Ready to share your idea?
Your journey starts with a pitch.